As the evolution of information technologies continues to evolve, it has become critical for strategic planning to embrace IT: By leveraging solutions now available, a company can gain a competitive advantage – and win.
Even if your firm isn’t a technology company, IT can help drive customer engagement and satisfaction. Examples abound now with the growing number of company-specific mobile applications, firms that have technology offerings tightly bound with their customers’ processes, and those technologies that serve customers’ manufacturing or e-commerce systems.
Many firms are suffering from customer erosion, either from online competitors (think Amazon) or startups disrupting their business model.